Stays i.e. win.so Branding

The brand process below is to maintain Winding Tree as it is right now, with the tree and full name. For now the brand development will focus on developing a brand for Stays (i.e. win.so) which is the first full implementation of the Videre protocol as an accommodation marketplace.

Later on this year a re-branding for Winding Tree will be planned where we will look at potentially changing the name to WIN or other.

In the meantime, we can chose to re-direct the windingtree.com website to an overview Notion landing page explaining that we are re-branding and re-directing users to relevant links.

flowchart LR
subgraph Brand Development Stays = win.so
		direction LR
	J(1. brand values and promise)
	H(2. brand identity = logo, name, colors)
	K(3. brand voice = vocabulary, jargon, tone of voice)
	X(M - draft brand book = review by community)
	end
	subgraph Brand Development Process
	A(1. Program on Notion)
	B(2. Discourse Discussion)
	C{Agreement of Process - Yes/No?}
	end

	C-.start.->J
	X-.start.->Z(front-end)
	M(M = milestone)

Winding Tree Re-Branding

comes later.

flowchart LR
subgraph Stays = win.so Brand
		direction LR
	J(1. Update Brand based on changes to Winding Tree)
	X(M - updated brand book = review by community)
	end
	subgraph Brand Development WT
		direction LR
	D(1. brand values and promise)
	E(2. brand identity = logo, name, colors)
	F(3. brand voice = vocabulary, jargon, tone of voice)
	G(M - draft brand book = review by community)
	end
	subgraph Brand Development Process
	A(1. Program on Notion)
	B(2. Discourse Discussion)
	C{Agreement of Process - Yes/No?}
	end

	C-.start.->D
	G-..->J
	M(M = milestone)