The brand process below is to maintain Winding Tree as it is right now, with the tree and full name. For now the brand development will focus on developing a brand for Stays (i.e. win.so) which is the first full implementation of the Videre protocol as an accommodation marketplace.
Later on this year a re-branding for Winding Tree will be planned where we will look at potentially changing the name to WIN or other.
In the meantime, we can chose to re-direct the windingtree.com website to an overview Notion landing page explaining that we are re-branding and re-directing users to relevant links.
flowchart LR
subgraph Brand Development Stays = win.so
direction LR
J(1. brand values and promise)
H(2. brand identity = logo, name, colors)
K(3. brand voice = vocabulary, jargon, tone of voice)
X(M - draft brand book = review by community)
end
subgraph Brand Development Process
A(1. Program on Notion)
B(2. Discourse Discussion)
C{Agreement of Process - Yes/No?}
end
C-.start.->J
X-.start.->Z(front-end)
M(M = milestone)
comes later.
flowchart LR
subgraph Stays = win.so Brand
direction LR
J(1. Update Brand based on changes to Winding Tree)
X(M - updated brand book = review by community)
end
subgraph Brand Development WT
direction LR
D(1. brand values and promise)
E(2. brand identity = logo, name, colors)
F(3. brand voice = vocabulary, jargon, tone of voice)
G(M - draft brand book = review by community)
end
subgraph Brand Development Process
A(1. Program on Notion)
B(2. Discourse Discussion)
C{Agreement of Process - Yes/No?}
end
C-.start.->D
G-..->J
M(M = milestone)