Table of contents

Goal

Add the higher level goal of your program.

• Design a process for branding Winding Tree and all associated projects (e.g. Stays)
• Create a brand for Winding Tree together with the community that represents the overall vision and mission
• Create a brand for launched projects in the ecosystem.

Description

Give a brief description of the problem you're trying to solve and how you'll do it.

Context & Problem

• Winding Tree developed a brand in 2017 for the ICO. Since then much has changed internally and externally, and the community has signaled that there is a clear need to give the Winding Tree brand a major over-hall. However, some attempts to re-brand Winding Tree into WIN have been criticised by the community, as the approach was sudden and did not provide much space for community feedback and contribution.
• More specifically, for the Stays Amsterdam launch in April a quick brand was developed; win.so, with the idea that we are creating a marketplace that creates a win-win situation for both sides and that WIN could be short for Winding Tree Innovation Network. WIN DAO would be the over-arching body of the ecosystem and win.so the services marketplace search engine developed by WIN “DAO.”
  • here are some mockups of the win.so brand created for the Amsterdam launch.
  • domains have already been purchased; win.so, win.barcelona and win.paris

Solution

• The decision has been to create a process for re-branding Winding Tree that includes more stakeholders. This process can be re-used to brand projects within the ecosystem such as ORGiD, Stays, Videre etc.
  • this process should provide a more methodical approach in the brand creation process
  • decide wheter the direction taken with the name and brand elements of WIN should be kept or dropped altogether

Major requirements & deliverables

List out stakeholder requirements or project deliverables.

• Winding Tree aims to structure itself into a DAO, which includes many different projects aiming to decentralize all types of marketplaces. The aim is to create a brand for Winding Tree as the over-arching DAO that can connect with its vision and mission.
• As Winding Tree is one of the main blockchain projects in travel and has historical visual identity with partners, the aim is to maintain elements of the original brand.
• The process should include all parts of the community at all steps of the way, not only in giving feedback but in contributing to the brand development process.